Overview
JOB PROFILE FOR DIGITAL MARKETING EXECUTIVE
We are looking for an experienced and result-driven Digital Marketing Executive to join our
awesome marketing team! As a Digital Marketing Executive at our company, you will be
responsible for setting up, implementing and managing the overall company’s digital marketing
strategy.
Digital marketing strategies are extremely important for our company’s success, so your role
will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies, tools and
all digital marketing channels.
RESPONSIBILITIES:
As a digital marketer, you’ll need
create and upload copy and images for the organisation’s website
● write and dispatch email marketing campaigns
● provide accurate reports and analysis to clients and company management to
demonstrate effective return on investment (ROI)
● research new online media opportunities that may benefit the business including
mobile, social media, development of blogs and forums
● design website banners and assist with web visuals
● communicate with clients, affiliate networks and affiliate partners
● conduct keyword research and web statistics reporting
● contribute to social media engagement and brand awareness campaigns
● use web analytics software to monitor the performance of client websites and make
recommendations for improvement
● contribute to company and industry blogs and manage e-communications
● assist with paid media, including liaising with digital advertising agencies
● develop and integrate content marketing strategies
● keep up to date with current digital trends
● manage the contact database and assist with lead generation activities
● negotiate with media suppliers to achieve the best price for clients
SKILLS:
● strong verbal communication skills for articulating ideas to colleagues and clients
● excellent written communication skills for producing high quality content
● the capacity to prioritise and work across multiple projects
● organisational skills with the ability to deliver a high volume of quality work
● creative skills for contributing new and innovative ideas
● networking and analytical skills
● knowledge of existing and emerging social media platforms
● excellent IT skills
EDUCATION AND EXPERIENCE:
● Bachelor’s or master’s degree with a concentration in marketing, promotions,
advertising sales, communication or business administration preferred
● At least three (3) years of digital marketing executive experience is required in any
prestigious marketing agency
● Evidence of launching successful campaigns and handling web and social media pages
is essential
SALARY:
The annual salary of Digital Marketing Executive will be around INR 1,80,000/- to 2,40,000/-