Job Description
As a Marketing Director you will lead strategic marketing initiatives, overseeing campaigns, digital
marketing, and market research. You will be responsible to drive business growth by generating
inbound leads through effective marketing strategies. Drive brand consistency and visibility through
innovative branding strategies. Collaborate cross-functionally, manage budgets, and analyze data for
optimal campaign effectiveness, contributing to the company’s sustained growth and market
● Lead Generation: Develop and implement strategies to generate inbound leads, including
content marketing, SEO/SEM, social media, and lead nurturing processes.
● Team Leadership: Manage and mentor the marketing team. Work in collaboration with the
Sales team to effectively generate and close leads.
● Strategic Planning: Develop and execute comprehensive marketing strategies aligned with
company objectives.
● Brand Management: Maintain and enhance brand identity, ensuring consistent messaging
across all channels.
● Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, and social media,
to drive online presence and engagement.
● Market Research: Conduct market analysis to identify trends, customer needs, and
competitive landscape.
● Budget Management: Develop and manage marketing budgets, ensuring efficient allocation
of resources.
● Cross-functional Collaboration: Collaborate with sales, product development, and other
teams to align marketing efforts with business goals.
● Analytics and Reporting: Utilize data analytics to measure campaign effectiveness and
provide actionable insights.
● Event Management: Plan and execute events, trade shows, and sponsorships to enhance
brand visibility.
● Proven track record of 8-12 years in marketing, with demonstrated success in strategic
planning and campaign management.
● Having experience of working with IT Consulting and Services companies would be an
added advantage.
● In-depth knowledge of digital marketing trends and tools.
● Strong analytical and problem-solving skills.
● Excellent communication and interpersonal skills.
● Leadership experience, with the ability to motivate and guide a marketing team.
● Results-driven with a focus on achieving and exceeding marketing objectives.
● Familiarity with CRM and marketing automation tools.
● Creative thinker with the ability to develop innovative marketing strategies.
● Adaptability in a dynamic and fast-paced environment.