Experience : Minimum 5 years
Location : Indore,India
We are looking for a creative and strategic Content Marketer to join our dynamic marketing team. As a Content Marketer, you will play a crucial role in developing and executing content strategies that drive brand awareness, engage our target audience, and generate leads for our innovative SAAS platform. Your primary responsibility will be to create compelling and valuable content across various channels to educate, inspire, and inform our audience about the benefits solutions.
- Develop and execute a content strategy aligned with AiTrillion’s brand positioning and marketing objectives.
- Create engaging and persuasive content, including blog posts, whitepapers, case studies, ebooks, infographics, videos, and social media content, to educate and engage the target audience.
- Conduct research and gather insights to create content that addresses the pain points and challenges of our target market.
- Collaborate with the marketing team and subject matter experts to gather information and insights for content creation.
- Optimize content for search engines (SEO) to increase organic visibility and drive website traffic.
- Manage and maintain the company’s blog, ensuring regular and high-quality content publication.
- Utilize data and analytics to measure content performance and make data-driven decisions for content optimization and future strategies.
- Leverage social media channels to distribute and promote content effectively, engaging with the audience and fostering brand loyalty.
- Stay updated on industry trends, competitor activities, and emerging content marketing best practices to continually enhance the effectiveness of AiTrillion’s content strategy.
- Collaborate with cross-functional teams, including sales and product, to ensure content alignment and support their initiatives.
- Proven experience as a Content Marketer or similar role, preferably in the SAAS industry.
- Excellent writing and editing skills, with a keen eye for detail and the ability to communicate complex concepts concisely.
- Demonstrated ability to create compelling and engaging content across various formats and channels.
- Strong understanding of content marketing principles, SEO, and digital marketing trends.
- Proficiency in using content management systems (CMS) and familiarity with marketing automation tools.
- Experience with social media platforms and content distribution strategies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.