Overview
Location – Indore
Experience – Minimum 08 Years
We are seeking a dynamic and experienced Marketing Head to join our team As the
Marketing Head, you will be responsible for developing and executing strategic marketing
initiatives to drive brand awareness, customer acquisition, and revenue growth. You will lead a
talented marketing team and collaborate closely with cross-functional teams to achieve
business objectives and position Aitrillion as a leader in the e-commerce marketing automation
space.
Responsibilities:
● Develop and execute the overall marketing strategy, including brand positioning, target
audience segmentation, and marketing campaigns, to drive customer acquisition,
revenue growth, and market expansion.
● Lead and manage a high-performing marketing team, including hiring, training,
mentoring, and performance management.
● Collaborate with the Sales and Product teams to align marketing activities with sales
goals, product launches, and customer needs.
● Conduct market research and competitive analysis to identify industry trends, market
opportunities, and customer preferences, and use the insights to refine marketing
strategies and tactics.
● Develop and manage the marketing budget, ensuring optimal allocation of resources
across different marketing channels and activities.
● Oversee the creation and production of marketing collateral, including website content,
blog posts, whitepapers, case studies, videos, and social media content.
● Manage and optimize digital marketing channels, including search engine optimization
(SEO), paid advertising (SEM/PPC), email marketing, social media, and content
marketing, to drive website traffic, lead generation, and customer engagement.
● Monitor and analyze key marketing metrics and performance indicators to measure the
effectiveness of marketing campaigns and initiatives and provide actionable insights for
continuous improvement.
● Cultivate and maintain relationships with strategic partners, industry influencers, and key
stakeholders to enhance brand visibility and explore partnership opportunities.
● Stay abreast of industry trends, emerging technologies, and best practices in marketing
automation and e-commerce to ensure Aitrillion remains at the forefront of innovation.
Qualifications:
● Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s
degree is a plus.
● Proven experience (minimum 7-10 years) in a marketing leadership role, preferably
within the SAAS industry or e-commerce sector.
● In-depth knowledge and understanding of marketing principles, strategies, and tactics,
with a track record of successfully developing and implementing marketing plans to
achieve business objectives.
● Strong analytical skills with the ability to interpret data and metrics and translate them
into actionable insights and strategies.
● Demonstrated experience in managing and motivating a marketing team, fostering a
collaborative and high-performance culture.
● Proficiency in digital marketing channels and tools, including SEO, SEM/PPC, email
marketing, social media, content marketing, marketing automation, and analytics
platforms.