How to Sell Yourself at Your Next Job

How to Sell Yourself at Your Next Job Interview


When self-promotion doesn’t come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation.


5 Tips to Selling Yourself at Your Next Job Interview

  1. Remove the Emotions. If you struggle to self-promote, you must depersonalize the process and capitalize on your product and idea marketing skills. Think of it this way: this time, you are the product/investment. Present yourself as such by making it about what you can do and how you can benefit the company.
  2. Know the Facts. Know your proof points and base your pitch on facts. Give examples of when you saved time or money for a company. Have you created successful marketing strategies? What are ways that past companies have benefited from your expertise? These facts alone should speak strongly about your performance.
  3. Know Your “Unique Selling Proposition” (USP). Dive deep into your personal brand anddevelop your USP. What distinguishes you from the rest? Are you an IT professional with a bubbly personality? Being both analytical and sociable is a strong USP. Think through your unique qualities and brand yourself that way. Share those insights and connect the interviewers with how you intend to add value to the company.
  4. Examine Your Endorsements. What great things have people said about you? Think about how others have praised you, and take note. Look at your online endorsements – what do people say? Use this praise to help strengthen your confidence in sharing what you bring to the table.
  5. Practice Your Presentation. Once you have depersonalized the process and embraced that you are to be invested in, start practicing your presentation. Rehearse the facts that make you highly valuable to the company, and know your numbers and proof points. Practice incorporating your USP into your job interview. Use your endorsements as motivators to remind you that people respect and praise your work and worth.


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